A new secret weapon in brand advertising.

One of the most difficult things for small brands to do is to get their branding in front of their target market on a consistent basis. Bar and grills have solved this problem by printing up match books that customers can take away with them to light cigarettes. A wonderful idea, match books give a practical tool that the people will hold onto, and they will get multiple exposures to branding at a small cost to the business.

The problem with match books however, is that they are not always the most appropriate thing to hand out. Most house wives have no use for cigarettes and giving younger kids a book of matches is largely irresponsible. This is where tissue advertisement comes into play.

At just 20 cents a package, you can hand out packages of tissues, which will have a near 100% success rate. It's a practical thing that most women will take and put in their purse. As soon as one of their children makes a mess, they pull out a tissue, and are exposed to your brand. With multiple tissues they're going to hold onto that package for some time, looking at it each time they go through their purse. This scores huge branding points in their subconscious, which is where most buying decisions take place. Add in some coupons in the package and you are sure to have a customer come in to the store for something at some point.

At the end of the day, tissue advertisement is a great way to build brand recognition and loyalty for a low cost. At 20 cents a package, you only need a few people to come in per order of tissue packs before you've paid for the tissues. It's a no-brainer marketing tool that's appropriate for every business.

Increase Customers with Effective Tissue Advertising

The concept of businesses using tissue marketing for profitable returns is not something that has just emerged overnight. Tissue advertising is known to be an effective means of advertising that will not cost an arm and a leg. This type of advertising began in Japan but became quite popular in the US and other western countries. The idea here is to directly place the message and brand of the business in the hands of prospective and existing customers. As tissue pieces, people will read your advertisement multiple times when they have reasons to use tissue. This has been proven to be a lot more beneficial when compared to issuing brochures or the majority of other marketing methods that use prints.

Tissue marketing offers wide circulation and outreach. Messages on tissue will be seen everywhere. In the USA, for example, it is not a strange thing to find tissue packs in the possession of almost everyone. These tissues are used during lunch time, in the buses, trains and other situations and locations and the advertisement is read by many.

With tissue advertising in Singapore, the marketer is able to choose who he would like to view his advertisement or message. If the business that is being advertised provides most of its services to females, for instance, the tissue messages that are particularly designed can be distributed to only the females that are being targeted. Another illustration of targeting prospective customers using tissue marketing is to give out tissue packs to schools and/or in the area of the schools if tuition service is what is being offered. This lessens wastage and optimizes the use of money for advertisement.

Any business or service that uses affordable tissue marketing will be very successful when they use tissue printing of exceptionally high quality to make their brand recognized. Effective tissue packs ensure that the advertisement will be retained, shared and exposed.

SBSTissue is a company based in Malaysia, & they have opened up their business opportunity to reach the Singapore market at mid 2012. To reach their innovative advertising medium, you can check their website for more information: SBSTissue Singapore.